The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market by John Zagula & Rich Tong

Author:John Zagula & Rich Tong
Language: eng
Format: mobi
Publisher: Penguin Publishing Group
Published: 2004-10-20T14:00:00+00:00

Fig. 6-6. The High-Low squeeze

Identify opportunities to extend your position up or down.

If you have a strong position established, especially in the high end of the market, with a great brand, reputation, and/or capabilities, then make sure you fully understand each of those assets and how flexible they would be in other parts of the market. Either as part of your two-pronged defense or as an effort to expand your reach, select the elements of your advantage on one end of the market best suited to drive further advantage on the other end.

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